Cannondale Takes “The Good Fight” to Taiwan
The parent company of Cannondale Bicycle Corporation has announced that it will move all remaining cycle frame production to Taiwan and reduce employment at the Bedford, PA factory from 300 to 100 workers by the end of 2010. No more American-made Cannondale bikes.
Dorel Industries, headquartered in Montreal, entered the bicycle business in 2004 with its acquisition of Pacific Cycle. After acquiring Cannondale in February 2008, Dorel separated its bicycle business into two divisions, with Pacific Cycle focusing on mass market retailers (e.g., Kmart, WalMart, and ToysRUs) and Cannondale Sports Group focusing on the more up-scale cycling market (sales through independent bicycle shops). The company hoped to capitalize on Cannondale’s legacy of handcrafted bicycles and competitive cycling. Cannondale Sports Group, now renamed Cycling Sports Group, is composed of 4 cycling brands: Cannondale, Schwinn, GT, and Mongoose.
Dorel Industries is better known to many consumers as the parent company of baby product brands, including COSCO, Safety 1st, and Mother’s Choice. The company’s website proclaims this rather odd combination of interests, with a slogan “Dorel: A World Class Juvenile Products and Bicycle Company.” Welcome to the strange world of multinational conglomerate corporations.
I guess I had better speed up my plans to buy an American-made Cannondale bike!